Paola is a person who put all of her enthusiasm for art, design and cinema and all of her dedication onto a job she tailored upon herself. A fresh visual system was needed to present her as the dynamic entrepreneur she is indeed.
She had the necessity not to go too far from her previous logo, so then I designed a reinterpretation of it in a more essential look. For the colouring, I drew inspiration from her last name, for in Italian “rosso” stands for “red”.
In addition, I customised some of the letters in the chosen font set for them to better match the winding line of the pictogram.
The entire website has been rethought in its narrative and layout.
